Marketing Manager - French Market

Job Reference: 13853
Short Skills:
Start Date/Length: Immediate/ Permanent
Salary: Attractive
Location: Dublin
Country: Ireland
Description:

Marketing Manager - French Market

Do you have a passion for interactive entertainment and games? Our client is a leading European online games publisher and is seeking a Marketing and Communications Manager to cover the French Market.

In this role, the marketing and communications manager will be responsible for all marketing and communication activities regarding the French market for the games published by our client. Your tasks will cover a broad spectrum of activities including market research and analysis, strategic and media planning, Adnetworks and Affiliate campaigns, mailing, websites development, viral and social media initiatives. You also will have to liaise with the respective Game Producers and the other Marketing Managers.

Responsibilities:

•Driving the execution of marketing initiatives and supporting the development of a long-term strategic plan for the games released in French speaking territories

•Monitoring interactive entertainment business trends and competitors, identifying opportunities and risks, and making recommendations to drive the business

•Planning, coordinating and executing communications & marketing plans

•Working closely with external partners (including advertising agencies) to drive specific marketing programmes and promotions, establishing a strong contact network

•Performance analysis of marketing and communication campaigns

•Quantifying and tracking brand health and performance

•Increasing metrics to achieve established goals

Position Requirements:

•Bachelor's degree in business or marketing (or equivalent)

•3+ years of experience in a Marketing and /or Communication related field

•Native French with Fluent English

•Microsoft Office knowledge essential; must be competent at spreadsheet (i.e. forecasting) management

•Well organized, able to prioritize and accomplish tasks without supervision

•Strong analytical and creative skills

•Excellent understanding of the online creative production and delivery process

•Knowledge and experience of web 2.0 / social media

•Experience of working in the games or new media industries (or similar fast-paced environments) would be a distinct advantage.

•Knowledge of the MMORPG and/or Free to Play online games preferable

•Established network of partners in France a plus

•Multilingual candidates are a plus